Logo design with files you can actually hand to a printer

Who this is for

New businesses that need a mark before the website, and existing businesses whose current logo falls apart when it is small or when it is placed on a photo. You should be able to describe what you do in a sentence. If the name is not chosen yet, we pause. Drawing a mark for a name you might abandon is a waste of the concept round.

This is not a full brand system with packaging, a voice guide, and a campaign. That wider job is branding. Logo design is the mark, the clear space, the colour values, and the files. If you already know you need the wider system, start on the branding page and we will include the logo inside it instead of running two overlapping projects.

What you receive

Two or three directions, not twenty thumbnails. Each direction is a real option: a wordmark, a simple symbol, or both, shown in black and on a light and a dark ground. You pick one. Revisions stay inside that direction unless we agree to switch. Endless "try it in script, now in a badge, now with a mascot" is a new round and we will say so.

Final files include SVG and PNG for the web, and a PDF or vector file a printer can open. We include a one page note: minimum size, the colours as values, and what not to do (stretch it, recolour it at random, put it on a busy photo with no backing). The Brand Kit package on pricing is $480 and includes logo design with three concepts, an animated logo, colour palette and fonts, a brand guide, a social kit, and a business card. A logo-only slice is smaller and quoted on its own when you do not need the kit.

We do not deliver a logo as a flattened JPEG only. If you cannot edit the vector later, you do not own a usable mark.

How the design runs

1. You share the name, the one sentence offer, and any marks you want to avoid looking like.
2. We present the directions with a sentence on why each one is built that way.
3. You choose. We revise the chosen direction for spacing, weight, and the small-size test.
4. We export the files and the one page note.
5. If a website is in the same project, the mark goes into the header at the size the note allows. That build is web design or UI/UX design, not an automatic extra.

The small-size test is the one we care about most. A mark that only works on a pitch slide and turns to mud in a browser tab is not finished.

Problems and limits

Similarity. We design original artwork. We do not run a legal trademark search, and we do not tell you the name is safe to register. Take the shortlisted name and the mark to counsel if you need that clearance. We will change a direction if you show us a conflict. We will not certify that none exists.

Trends. We will not add a generic swoosh because a template pack is full of them. If your field is crowded with the same symbol, we will say so and lean on the wordmark.

Fake story. We do not write a mythology about a hidden animal in the negative space unless you asked for a symbol and it is honestly visible. The content checklist is a better use of launch energy than a logo legend.

Animation. An animated logo is part of the Brand Kit, not a surprise file in a logo-only quote. Motion for social posts is a different service and is not required to launch a site.

Using the mark after delivery

Put it on the site, the email template, and the one print piece you actually need. A business card is in the Brand Kit. A full packaging line is not this service. If the website already exists and only the header mark is changing, maintenance or a small web edit can place the files. Send the current header and the name at contact.

Related services

Colour and type across every page live under branding. Social templates that repeat the mark are part of the Brand Kit or of social media when you want a posting plan. We keep those asks separate so a logo quote does not quietly become a campaign.